Blair Witkowski is the founder and lead optimizer for Coastal Marketing Strategies, a end-to-end digital powerhouse based in South Carolina. Bringing together all aspects of digital marketing and a battle-tested process, they deliver high-performing campaigns for the discerning business owner.
Make the Most Out of Your First Impression With Customers
One of the most important things to understand about web design is that you’re ultimately talking about so much more than just another website. You’re talking about a critical first impression that someone is having in terms of your brand. They say that you can only make one first impression, so you’d better pull out all the stops to make it the best one that you can – and when you work with me, I help you do exactly that.
Having a memorable website design is really only one small part of a much larger story. Did you know that if your website takes longer than five seconds to load, most new visitors will likely leave? Do you realize how important it is for your site to function properly on both desktop computers and mobile devices like smartphones? We can help you take care of all of these factors and more, creating an incredible experience for your potential customers as they work farther down the line towards that sale.
Maximizing Your Visibility, Maximizing Your Customers
Did you know that even today, the vast majority of all experiences between a business and its customers still begin in the exact same way: with a search engine? That’s right – not only that, but when people are looking for companies like yours in their area, they tend to ignore paid ads on engines like Google more often than not. That means that if you were counting on being able to buy your way to the top of the search engine results pages (SERPS), you’ll definitely want to think again.
But working with Blair and his team, that’s okay – because we know exactly what it takes to make sure that all of your search engine optimization (SEO) needs are taken care of. We’ll not only conduct a thorough analysis to determine which keywords you should be targeting, but we’ll also take a close look at your competitors to see what they’re doing that works… and what you could be doing even better. What you’ll be left with is an organic strategy designed to help you rank as highly as possible on Google, Bing and more – which is exactly the way things should be.
Leveraging the Full Power of the Digital World to Your Advantage
These days, marketing success is less about any one major move and is more about a series of smaller and more strategic ones. They’re important individually, but taken together they add up to something far more powerful than they could be on their own: a forward-thinking digital marketing strategy that is fully aligned with your long-term goals as a business.
We have years of experience in all of today’s most effective digital marketing techniques – from pay-per-click advertising to social media to content, web design, search engine optimization and more. After we take the time to learn as much about both your business and your audience as possible, we’ll know exactly what we need to do (and which techniques we need to employ) to better connect you with the people you’ve dedicated yourself to serving. When executed properly, a digital marketing strategy isn’t just a way to optimize your online presence for future growth – it’s also a perfect opportunity to really stand out from your competitors at the exact same time.
Getting the Right Message in Front of the Right Person at Exactly the Right Time
These days, people don’t want to be “sold to” any longer. Their attention is already being pulled in so many different directions on a daily basis, they don’t have time for traditional advertising at this point. They’re not just going to take your word for it that your product or service does what you say it can. They want to conduct extensive research to come to that conclusion on your own. So how do you help them with this goal, all while controlling the narrative of your brand and positioning your business as a trusted authority at the exact same time? Two words: content creation.
These days, content is king for a reason – it’s the best way to not only get the right message in front of the right audience at precisely the right moment in the buyer’s journey, but it’s also a great way to build trust and loyalty with your audience members. By giving them something of value – like an eBook, a white paper or even a helpful blog post – you’re proving that you care about more than just whether or not they make a purchase. You’re showing that you value the relationship you’re building with them, and that is something that will pay dividends for years to come.
Keeping Your Site Functioning At Its Best, No Matter What
Building your website is not something you “do once and forget about” any more than you stop paying attention to gas stations as soon as you fill up the tank in your car for the first time. For the absolute best results, you need to regularly check to make sure your website is performing as well as it should be. You need to stay up-to-date on things like security updates. You need to do whatever it takes to encourage as much traffic growth as possible and that, in essence, is what website maintenance is all about.
If your current website isn’t responsive and mobile friendly, for example, you could be leaving an incredible amount of money on the table by creating an inferior experience for people using smartphones and tablets instead of desktop computers. If your current site is difficult to maintain or make any changes to in general, that’s a problem in and of itself. But at Coastal Marketing Strategies, we’ll go over everything with a fine-toothed comb so that your site can finally act as the lead generation machine it was meant to be – today, tomorrow and beyond.